Why did the Tsarist regime Survive 1905 free essay sample

An examination of the causes of the 1905 revolution in Russia, how close it came to success, and the reasons for its failure. This essay argues that the Russian revolution of 1905 was a protest against the Tsars refusal to make political concessions, and that once the concessions were given, the revolution was doomed to failure. It argues that the opposition was disorganized and not united in its objectives, and that generally the people of Russia still revered the Tsar, despite his faults. On 9 January 1905, a workers procession in St Petersburg calling for social and political reform was fired upon by panicked troops and two hundred people were killed. A resultant wave of strikes and protests across the country threatened to overthrow the monarchy; indeed, as most of the army was engaged in the war against Japan, the Tsar had little protection. Opposition to the Tsar had been building up for many years, and was made up of a broad range of political groups, including peasants and workers, moderates and revolutionaries, liberals and socialists. We will write a custom essay sample on Why did the Tsarist regime Survive 1905? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Guevara, Che famous quote interpration essays

Guevara, Che famous quote interpration essays It is not a matter of wishing success to the victim of aggression, but of sharing his fate; one must accompany him to his death or to victory This quote is probably the most famous quote to have come from Che. It has been reproduced on T-shirts and posters across the world. This indicates this quote gives some meaning to those who read it. It is a powerful quote whether you like Che Guevara as a man or not. The quote seems to imply that simply hoping the oppressed will win their struggle is not enough. When people watch T.V. and see those poor children starving what do they do most of the time? They change the channel. This lack of compassion and courage to help the world around them is what Che was trying to change. Most of the time people in the West will sponsor a child from a developing nation and feel they have done all they can do. This is the attitude that needs to be changed. What is $30 dollars a month to a family with an average income of $60 000? Just simply hoping that the problem will fix itself if we all just give 30 dollars a month is not enough. After all hope will not win you a revolution. Oppression must be stopped by any means. If this means people have to leave their comfort zone to make a difference, than that is what has to be done. It is time people around the world rise up together as one and topple dictatorships, and other oppressive governments. We all live on this planet, it is time we start helping our neighbors. ...

Heroin trafficking from Afghanistan Research Paper

Heroin trafficking from Afghanistan - Research Paper Example Hence, heroin production and trafficking from Afghanistan is a major threat to humanity. Thesis statement: An investigation to unearth the role of Afghanistan in Heroin trafficking to global market and possible preventive measures. As pointed out, heroin production and trafficking is based on poppy cultivation and opium based drugs. The opium markets distribute raw opium to traders and they refine it with the help of precursor chemicals and produce heroin. But these refinement workshops are located near to the border areas and poppy farms. So the government control over these areas become limited and it helps the heroin traffickers to form a parallel governing system. The refinement workshops make use of typical equipments for the basic processing of opium. But further refining needs technical expertise and it is provided by some foreign chemists. Morphine base, crude form of heroine is produced from opium. But it is difficult to produce heroin from morphine base. For instance, the heroin traffickers make use of mobile labs to overcome this trouble. Innovative methods like usage of large trucks for the production of heroin help the traders to keep themselves away from the authorities. Some Afghani districts like Nangarhar’s Achin are notorious for heroin labs and large scale heroin production. Frank Clements in the work ‘Conflict in Afghanistan: a historical encyclopedia’ opines that large scale refinement of heroin in Afghanistan helps to smuggle the same through borders without further difficulties (Clements 78). When the refinement process becomes more difficult, cost and demand of pure heroin in the global market shows increasing tendency. Earlier, refining opium was done in Pakistan or Turkey. But in 1995, the Pakistani authorities destroyed illegal workshops and it helped to hinder heroin trafficking from Afghanistan to Pakistan. But the heroin traders discovered an innovative way to handle this situation. They

Cloud Computing Research Paper Example | Topics and Well Written Essays - 1500 words

Cloud Computing - Research Paper Example This paper presents a detailed overview of cloud computing. This paper also discusses the benefits offered by this modern technology. Cloud Computing The trend of cloud computing is rapidly growing. Cloud computing methodology is vastly ubiquitous in this technological period. However we can define cloud computing technology as an idea or a trend. In this scenario, cloud computing is a useful technique for accessing various applications with storage capacity from a distant location via internet link. Thus it is not an advance standard approach. On the other hand, the cloud computing is an ideal solution for the management and provision of applications, information and data as a service. Additionally, these services are provided over the internet, often on a consumption-based model. In this way we can say that cloud computing  is a technological aspect that is used in main servers and internet to sustain information as well as programs. Usually it is known as a  grid of computersà ‚  that are useful for serves like a service oriented structural design. Hence this design is used for delivering software along with information. Moreover cloud computing facilitates its users and business related modules to make use of applications without paying any cost. Therefore users may access their private data and information through computers, which have internet connection. Cloud computing technological aspects facilitate us through well-organized and resourceful computing with centralizing memory allocation, storage space, bandwidth and processing (Cleveland, S, & Lewis, 2011; TechTarget, 2007; Hartig, 2009). Cloud computing brings a lot of opportunities and solutions for business related problems in organizational matters and for individuals. In this scenario, a straightforward example that fits best to cloud computing is of email servers such as Gmail, Yahoo mail and Hotmail etc. We use these applications without installing any additional hardware, software or any ser ver on our personal computer. Hence the concept of installing any hardware or software (that might be of any sort) is eliminated. In this scenario, users only need to have an internet link and they can start sending or receiving e-mails. The approach behind the central server and email management application is on the internet (cloud). The user makes use of it alone or in community and benefit from its aspects. However cloud computing is broken down into 3 important components. These are following: 1. Infrastructure 2. Applications 3. Platforms In this scenario, each component/segment carries out a different job furthermore offers versatile application for individuals and business purpose round the globe (Cleveland, S, & Lewis, 2011; TechTarget, 2007; Hartig, 2009). Information and storage recovery are important features offered by the computers. In addition, we can simply accumulate our private information like that most wanted songs and children photographs or download movies on t hem. Thus these utilities are widely adopted and used in broader terms. In this scenario, Flicker is a well known name, which is a major example of cloud computing. Flicker allows us to access our videos, important data or images. It does not rely on our location (location is not a matter) and kind of tool we are using. Thus while uploading the essential material we can easily access them from our laptop, personal machine or from I-phone handset (Nations, 2011). Second aspect that is

Haydn and Mozart Music Analysis Essay Example | Topics and Well Written Essays - 2000 words

Haydn and Mozart Music Analysis - Essay Example The choice of music was excellent because it illustrated three types of music genre or form of the Classical era: the Concerto/Sonata, the Symphony and the Overture of a vocal piece. These three forms started in the Baroque as smaller instrumental compositions and still exist today. The forms are concrete. The chamber orchestras are defined. The instruments, which were standardized, were used for for proper orchestration. A perfect example today is the use of the piano in the continuation of Haydn's Il ri In the Classical era, as the chamber orchestra took on a different meaning, strings and wind instruments were considered an ensemble and forms of music were more defined. Wind instruments (oboes and brass) were combined with strings. Strings were defined as violins, violas, cellos, and bass. It is interesting that the Basso was still part of Haydn's repertoire though it was not used by other composers. The bass continuo (harpsichord) was still used by Mozart but less and less. As th e chamber orchestra and musical ensembles were well defined, musical form became clearer. The sonata form of three movements differ from the baroque period where it was a group of diverse movements of music (Grout 385) The Sifonio is a short prelude to a vocal piece of music. It was commonly interchanged with overture. overture. The classic era of music lasted over a period of 70 years. Haydn, Mozart and Beethoven were the principal composers. Haydn spending the majority of his life under the patronage of one court, worked as the court composer, conductor, teacher, player and made sure the instruments were in playing condition. Since he was rather isolated, he nothing much to do but to compose music. Mozart started his early adult life under the patronage system and was treated as a servant. When finally got his freedom he was forced into poverty because he could not get any other court work. Beethoven was one composer who made so much money that he was able to tell everyone to go t o the devil. He abhorred being told what to do. The classical era was a period of perfecting instruments, forms of music and making instrument music the most important form of music. The sonata and the sonata form of musical of writing as in the Concerto of Haydn and the Prague Symphony of Mozart were both written in three movements. Beethoven wrote his symphonies with 4 movements towards the end of the 70 years; (1750-1830) (library.thinkquest.org) The most significant form of writing in the Classical Era was the sonata with the three movements. It was a story with a question, an explanation and the answer. Haydn never lived the life of other composers. Whereas Mozart was a child prodigy and had the constant teaching from his father, Haydn was basically self taught and was forced to make a living giving lessons. He was born in 1732 and moved to a church choir until his voice changed. In 1761, he become under the patronage of his first and only patron, the Prince Esterhazy in the Hu ngarian Empire. It is significant because Haydn stayed in his service 30 years which was unheard of. "He was inspired by the isolation of the estate as all he had was his music" (Grout, 484). He was one of the most prolific composers of the classical period. His type of instrumentation had never been done before. The Prince played the baryton, a type of string instrument which doesn't exist today. More than 200 pieces were composed for this instrument in trio form. Mozart spent most of his childhood traveling all over Europe. He would spend up to three

Subjective Health Assessment

Subjective Health Assessment Despite the importance of an individual’s perspective of their health and wellbeing, individuals are extremely influenced by the extent to which their treatment outcomes meet their expectations (O’hagan et al., 2014). This is why it is important for nurses to incorporate the individual’s perspective into the interventions; to accomplish this nurses need to use effective communication, such as verbal and non-verbal techniques, to receive the appropriate subjective health information (O’hagan et al., 2014). Nurses further must implement the individual’s perspective into the development of nursing interventions; this will help influence a positive recovery (O’hagan et al., 2014). This essay will define communication in the context of nursing; it will discuss the process followed regarding the selection of an individual and the arrangements made, also which interview techniques were utilised. The essay will further discuss the health strengths of an individual, as well as any health concerns which may benefit from health promotional education. Lastly, there will be a summary about what I learnt from this assignment. It is crucial to understand the importance of communication in the context of nursing, in order to implement it in a nurse-client relationship. Communication is central to human interaction, as it allows individuals to establish, maintain and improve contact with each other (Juvà ©-Udina et al., 2014). The word communication originates centuries ago from the Greek word â€Å"communis† meaning to make common (O’hagan et al., 2014). Tay, Hegney and Ang (2011) define communication as ‘a two-way process –sending the right message that is also being correctly received and understood by the other person’. Communication in the context of nursing is where the nurse and patient perceive the other in the situation and, through communication of verbal and non-verbal messages, sets goals, and agrees on interventions to help achieve these goals (Tay et al., 2011). The initial goal for this assignment is to find a healthy individual between the ages of thirty and sixty five who is not a friend, family member or anyone I knew well. This was achieved by ringing my aunty and asking if she knew anyone in the area that would be happy to help with my assignment. My aunty gave me the phone number and the email of a colleague; from here I sent an email explaining the â€Å"subjective health assessment† project to her. Jenny (pseudonym) promptly replied saying she would be happy to assist, when she agreed I emailed her a consent form. I also ensured her that to be in accordance with The Nursing Council Code of Conduct (2012) as a student nurse I must respect her rights to confidentiality and therefore any personal or identifiable information will be altered to protect her privacy and dignity. From here we arranged to have the interview take place at her house as it would not only be private but it would help ensure that she feels comfortable, we worked out a time that suited us both and decided at 10am on Wednesday 30th of July. The quality and reliability of information is influenced by the way in which information is collected, which is related to the use of nonverbal and verbal communication (Jarvis, 2012). Nonverbal communication of appearance, demeanour, facial expression, silence, and listening are highly influential. I incorporated all these aspects into my interview. Firstly I wore my nursing uniform which made my appearance look professional, and kept a neutral friendly expression throughout the interview. I also made sure my attitude was non-judgemental and that we were seated at eye level; this helped to maintain eye contact which showed that I was alert and listening to her. Sitting at eye level also helped make us both feel equal as no one had an authoritative role over the other. However, verbal communication is just as important as nonverbal communication. I ensured that all the questions I asked were open ended this allowed Jenny to expand in areas which provided me with relevant and detailed information. Also, by using the communication technique refection I was able to respond in a way that allowed Jenny to realise that I was listening and understanding what she was communicating. June has the belief that, for her age she is healthy and she is content with her current level of health. She lives a healthy lifestyle and has few health issues. Junes health and wellbeing is supported by having had completed all of the immunisation programs recommended for her through her childhood. These immunisations are very important during an individual’s childhood as it protects children from negative impacts of illness (Grant, Luxford, Darbyshire, 2005). However, even though June completed these immunisation programs she still contracted chicken pox at seven years of age. This is an extremely contagious disease which is spread by the same methods as the common cold such as coughing, sneezing and skin to skin contact (Grant, Luxford, Darbyshire, 2005). There are many things that influence an individual’s overall health, and the likelihood of developing diseases (Jarvis, 2012). Diseases can occur due to a combination of genetic, lifestyle and environmental factors (Jarvis, 2012). In the context of Jennys health she is unaware of any hereditary diseases in her family history. This is a great strength to have as Jenny does not have any increased risks of getting genetic disorders or passing them onto her children. Another strength Jenny has is that she works on a farm; this means she is often outdoors in the natural environment. Tardona, Bozeman and Pierson (2014) research indicates that exposure and experiences in natural environment can improve wellbeing by increasing self-esteem, spiritual well-being, cognitive functions and relieving stress. This shows that Jenny is free of health illnesses and her job contributes to her overall wellbeing Peterson (2000) discusses how this is a proven benefit not only to the individual but the family as well. Regular exercise and sleep patterns are more beneficial strengths displayed by Jenny which contributes positively to her overall wellbeing. Ekblom-Bak, Ekblom, Vikstrà ¶m, De Faire, and Hellà ©nius (2014) discusses how at least 150 minutes per week of moderate to vigorous exercise is important for maintaining a healthy lifestyle. Jenny well and truly does more than 150 minutes per week as she motivates herself to go for a power walk every day for around an hour. Kemmler and Von Stengel (2013) research shows that there is a lower chance of experiencing heart disease, some cancers, stroke and type two diabetes when regular exercise is implemented into everyday life. Exercise further helps to improve sleeping patterns. As Jenny is a farmer she has to wake up at 5am most mornings, this results in Jenny having to manage her time well to make sure she gets enough sleep. Jenny goes to sleep around 9.30 at night usually without waking throughout the night and does not nap throughout the da y this shows Jenny has healthy sleep patterns. According to Gruber (2013) healthy sleep patterns are shown to have a positive impact on an individual’s body as it enables the individual to cope with everyday living tasks. Musculoskeletal disorders are the main representation for absence at work worldwide, Jenny experiences back pain which is increased by stress (Là ¶vgren, Gustavsson, Melin, Rudman, 2014). Lundberg and Melin (2002), look at how the conditions at work, such as time pressure and heavy lifting, can contribute to elevated stress levels and muscular tension. They further explore how the elevated levels of stress can reduce the time for rest and recuperations (Lundberg Melin, 2002). Therefore it is important for Jenny to implement interventions that help improve her back pain, when Jenny is at work she could limit the amount of heavy lifting she does and also be educated on the correct lifting technique to avoid further injuries or strains to her back. Jenny can further implement the use of over the counter medication such as deep heat to help relieve the pain and tension in her muscles. The increasing instability in the economic sector and the increase in unemployment rates are likely to trigger financial worries, which can contribute to fatigue levels (Stewart, Abbey, Meana Boydell, 1998). This is because financial worries present themselves as a psychological threat which is prolonged and chronic in nature. This causes an increase in fatigue levels as our bodies are not designed to cope with prolonged periods of increased stress hormone (cortisol) levels (Stewart et al., 1998). In Jennys context she has a job however she still feels financially unstable which could be related to her increased levels of fatigue. Therefore Jenny needs to implement interventions such as seeing a financial consultant to help her understand her future options and avoid finical crisis. Through completing this assignment I feel I now have a greater understanding of the importance of communication in a nurse-client relationship. I learnt that without using proper communication skills you will be unable to understand the individual’s perspective of their health and what they want in life. What I found is that by being non-judgemental and honest throughout the interview developed the nurse-client relationship more, which is extremely important with the client as they are the primary source of information. I believe this was shown when Jenny felt respected as she opened up more by telling me more about her life instead of answering briefly. I further understand the importance of asking open ended questions and using non-verbal communication skills as if I had not the information I received would have been different. I also learnt the importance of taking your time and just listening to the client, especially in Jennys case as she got very excited talking about he r children and upset when I approached the subject of finical stability. So from this I understood that her major worries and weakness in her life is to do with finical pressure and that her children provide her with a source of happiness. In conclusion, effective communication provides nurses with a way to gather information from a client successfully. This essay looked at how I went about selecting an individual and the arrangements made. While also disusing how non-verbal techniques of eye contact and appearance helped make Jenny feel comfortable and verbal techniques of open ended questions to receive more relevant detailed information. This essay further suggested that Jenny’s strengths included having a healthy childhood, no hereditary diseases in the family history, working on a farm and having regular exercise and sleep patterns. However Jenny’s weakness of back pain and feeling financial unstable can lead to health issues which is why interventions of education of proper lifting techniques, using deep heat and seeing a financial advisor can help Jenny’s overall health. This essay also looked at what I learnt from completing this assignment which was that communication skills majorly affect the quality of the information gathered and the trust between a nurse and a client. Reference List Ekblom-Bak, E., Ekblom, B., Vikstrà ¶m, M., de Faire, U., Hellà ©nius, M. (2014). The importance of  non-exercise physical activity for cardiovascular health and longevity. British Journal Of  Sports Medicine, 48(3), 233-238. Retrieved from  http://eds.a.ebscohost.com.ezproxy.massey.ac.nz/eds/pdfviewer/pdfviewer?sid=605a2018-d38e-4eef-945d-f1ae2481136a%40sessionmgr4005vid=3hid=4211 Grant, J., Luxford, Y., Darbyshire, P. (2005). Culture, communication and child health. Contemporary Nurse, 20(2), 134-142. Gruber, R. (2013). Making room for sleep. Journal of Canadian Psychology/ Psychologie canadienne, 54(1), 62-71. Jarvis, C. (2012). Physical Examination and Health Assessment. Chatswood, NSW: Elsevier Juvà ©-Udina, M., Pà ©rez, E., Padrà ©s, N., Samartino, M., Garcà ­a, M., Creus, M., Calvo, C. (2014).  Basic Nursing Care: Retrospective Evaluation of Communication and Psychosocial  Interventions Documented by Nurses in the Acute Care Setting. Journal Of Nursing  Scholarship, 46(1), 65-72. doi:10.1111/jnu.12062 Kemmler, W., Von Stengel, S. (2013). Exercise Frequency, Health Risk Factors, and Diseases of  the Elderly. Archives Of Physical Medicine Rehabilitation, 94(11), 2046-2053. Retrieved from http://www.sciencedirect.com.ezproxy.massey.ac.nz/science/article/pii/S000399931300422X Là ¶vgren, M., Gustavsson, P., Melin, B., Rudman, A. (2014). Neck/shoulder and back pain in new  graduate nurses: A growth mixture modeling analysis. International Journal Of Nursing  Studies, 51(4), 625-639. doi:10.1016/j.ijnurstu.2013.08.009 Lundberg, U., Melin, B. (2002). Stress in the development of musculoskeletal pain. Pain Research and Clinical Management 12 (1), 165-179. OHagan, S., Manias, E., Elder, C., Pill, J., Woodward-Kron, R., McNamara, T., McColl, G.  (2014). What counts as effective communication in nursing? Evidence from nurse educators  and clinicians feedback on nurse interactions with simulated patients. Journal Of Advanced  Nursing, 70(6), 1344-1355. doi:10.1111/jan.12296 Peterson, G. (2000). Making Healthy Families. Berkeley, Calif: Shadow and Light Publications. Stewart, D., Abbey, S., Meana , M., Boydell, K. (1998). What makes women tired: A community sample. Journal of Womens Health, 7(1), 69-76. Tardona, D. R., Bozeman, B. A., Pierson, K. L. (2014). A Program Encouraging Healthy Behavior,  Nature Exploration, and Recreation through History in an Urban National Park Unit. Journal Of  Park Recreation Administration, 32(2), 73-82. Retrieved from http://eds.b.ebscohost.com.ezproxy.massey.ac.nz/eds/pdfviewer/pdfviewer?vid=11sid=b0ae001b-42b0-4b53-83c8-7d6bbdf8bada%40sessionmgr198hid=107 Tay, L., Hegney, D., Ang, E. (2011). Factors affecting effective communication between registered  nurses and adult cancer patients in an inpatient setting: a systematic review. International  Journal Of Evidence-Based Healthcare, 9(2), 151-164. doi:10.1111/j.1744-1609.2011.00212.x Nursing council of New Zealand. (2012).Code of conduct. Retrieved from http://file:///C:/Users/Jessica/Downloads/Nurses%20Code%20of%20Conduct.pdf

Conformity in Society Exposed in Shirley Jackson’s The Lottery Essay

Conformity in Society Exposed in Shirley Jackson’s The Lottery   Ã‚  Ã‚  Ã‚  Ã‚  The Lottery, a short story by the nonconformist author Shirley Jackson, represents communities, America, the world, and conformist society as a whole by using setting and most importantly symbolism with her inventive, cryptic writing style. It was written in 1948, roughly three years after the liberation of a World War II concentration camp Auschwitz. Even today, some people deny that the Holocaust ever happened. Jackson shows through the setting of the story, a small, close knit town, that even though a population can ignore evil, it is still prevalent in society (for example: the Harlem Riots; the terrorist attacks on September 11; the beating of Rodney King.) In The Lottery, year after year, even since Old Man Warner, the oldest man in town, was a child, the same ritual has gone on. It is as if the community never learns from its previous mistakes. As long as no one in the town speaks up about such a twisted yearly event, nothing is ever going to change. If Martin Luther King or Malcolm X wouldn’t have raised their voices against the prejudice that they had experienced their entire lives, we might still be living in a segregated world, which was once thought to be â€Å"okay.† This is similar to The Lottery, in which the townspeople are brainwashed into believing that this ritual is normal. For example, Old Man Warner is outraged when he hears that the north village might give up the lottery, calling...

Exploring Marketing with Delta Airlines as a Case Study Essay

Tedlow, Richard S. believes that the history of consumer product marketing in the United States can be divided into three phrases.1 The history of marketing will aid us in understanding the business world today and is thus useful in this essay to explore this in brief before embarking on studying Delta Airlines as a case study to approach the topic of marketing, in the context of the U.S Airline Industry. Phrase 1 is that of fragmentation and this is purely due to logistics reasons, rather than the result of any marketing strategy. This results in transportation of bulky goods from one region to another being relatively expensive and for a consumer product to achieve national distribution, a favorable ratio of weight and bulk to value is required. This phrase happened before the 1880s and the market size is restricted due to a lack of information, and it is characterized by a high margin and low volume. The second phrase of unification is the rise of mass marketing, with high volume and a low margin, which is the direct opposite of the first phrase of fragmentation. The development of this phrase is possible due to firstly, the development of the railroad and the telegraph and secondly, innovations in manufacturing technology. All the above innovations led to a more effective transportation and communication network that lowered the cost of mass marketing products by significant perce ntages. There is a rise of standardization with advances in manufacturing technology, and it is now possible to produce in great volumes and also, in small packages. Phrase Two occurred in the period 1880s to 1950s, and during this period, brand marketing and management grew in importance. Manufacturers attempt to transform the name of his product into a kind of supername Ââ€" a brand.2 The products of this phrase not only aimed at national distribution, but also strived to attract all consumers using a single brand or product, that will be regarded as ‘standardÂ’. 1 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 19 2 Richard S. Tedlow, New and improved : the story of mass marketing in America (New York: Basic Books, 1990), p. 14 The third phrase is that of segmentation. The innovations that led to this phrase after the 1950s is made possible by radio and television advertising. There were also major changes in America culture that influenced consumer demand. Commercial advertising through television showed that certain programs appealed to certain classes of viewers. This meant that the opportunities for segmenting markets, that is, concentrating the selling appeal on one particular group of potential customers who might be defined by their age, income, and education ( known as demographics) or by their lifestyle ( known as psychographics) were greatly enhanced. 3 There is a rise in image advertising in this phrase, for example, Coca-Cola had always been “the symbol of the standard bearer of changeless, ageless Americana”.4 Commericals were no longer about characteristics of the products, but of the people portrayed as using them, and this led to the development of the “Pepsi Generation” for example. All this saw the breakdown of the whole American mass market developed in Phrase Two to spilt into numerous product categories from necessity items to up-market consumer-durables. Segmentation also occurs at the retail level. This phrase is characterized by high volume and value pricing. The key developments of the railway, telegraph, production technologies and television advertising, are external to corporations, but yet they manage to capitalize on them and turn opportunities into profits. This is how market segmentation evolved. Marketers are sensitive to changing times and they capitalize on opportunities and turn the situation around to a positive one, in terms of fulfilling the companyÂ’s objectives. This is the second proposition put up by Tedlow, that of “entrepreneurial vision”, of which risk-takers need to make investments and turn their visions into reality. 5 3 Robert D Buzzell and Jean-Louis Lecocq, “Polaroid France (S.A.),” in Steven H. Star, Nancy J. Davis, Christopher H. Lovelock and Benson P. Shapiro, editors, Problems in Marketing, (New York:McGrawHill, 1977), pp. 191-213 4 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 18 5 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 21 Another important proposition put up by Tedlow is that of “managing change”. Consumer tastes and the external environment are constantly changing. Corporations have to be flexible and adapt quickly to the unstable environment facing them. Competition can come from other corporations in terms of either trying to beat the firstmover with the same strategy, or trying to change the rules.5 Tedlow proposes a fourth phrase of marketing and this is due to information technology. “Inventory, is the price of the lack of information; and the information revolution is lowering that price in the factory, in the distribution system, and at the point of sale.”6 This is the stage of “micromarketing”, which is hyper-segmentation, of possibly every customer as a component of a segment of one. Supply is able to increase due to information technology, but, at the same time, demand for micromarketing is increasing. Consumers are becoming more and more demanding and they expect to get what they want, thus there is a rise in customization. Consumer choices will increase and it is every marketerÂ’s hope to sell any potential customer precisely what they want and to ensure they get maximum satisfaction. It is no longer necessary to convince consumers to purchase the standardized products that the factory has made. However, disadvantages of micromarketing must be noted. The latter may result in an overflux of choices and consumers become confused, as differences diminish. There is also the problem of shelf space or that of the limitations of distribution. Scarce resource in the form of shelf space has to be allocated by the retailers, and thus products canÂ’t just keep increasing. I will now turn my attention to the U.S Airline industry, where marketing is a framework for airline decision-making. During the period 1979 to 1983, the deepest world recession created many problems in the U.S Airline industry. Among these were rapid expansion of fuel prices, which increased the operating costs of airlines. Slot restrictions caused by the walk-out of air traffic controllers in August 1981 also posted a problem. The U.S recession resulted in a general weakness in air traffic and yields. This 6 Richard S. Tedlow, â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993), p. 27 is an indicator that the external environment that airlines are operating in, is thoroughly unstable. Economic upturns and downturns are expected. When the Airline Deregulation Act was passed in the United States on October 1978, the airline industry is faced with overcapacity and fare wars, and it is impossible to maintain yields. But, lessons have been learnt since the last world recession for the U.S airlines. One New York analyst comments that “I have never seen an industry so well prepared for a recession.” Airlines now are sensitive to the capacity cycle and even though the industry has a number of new aircraft on the way, there are no excessive commitments for new capacity. A lot of flexibility is built into the aircraft deals and airlines have older, fully depreciated aircraft that they can either hold on to or retire, in the face of overcapacity. There are now two new weapons open to the North American majors that they did not possess in the last downturn. The first is that of the regional jet that revived the regional airline industry, and is a potential new market. The second is the low-cost airline-within-airline operations, such as Delta Express and US AirwaysÂ’ new MetroJet. The majors are able to compete with Southwest, who can ride out a recession well because of its dedication to keeping costs down and knowing its markets well.7 Delta Express, the airline-within an airline, launched in 1996, was started not only to protect the mainline carrier from increasing low-fares competition in America but also to prove to Wall Street that Delta management can be innovative and progressive as well. The Just Plane Cookies, shaped to resemble aircraft, became the signature of Delta Express. Delta Express offers lower salaries than those at the mainline, but it is launched to motivate DeltaÂ’s employees once again, after the trust factor has been broken, with the 7.5 program as an attempt to cut costs drastically during the last industry downturn. Some 65% of Delta departures from Orlando are now delta Express flights and the market is so important to Delta Express that the carrier now occupies the whole wing of a terminal at Orlando Airport. Delta Express releases the creative skills of their people and this boosts employeesÂ’ morale. Innovations are created this way as the management is able to respond immediately. The key to making Delta Express work is to define the boundaries 7 “US majors aim to break the cycle,” Airline Business, January 1999, p. 52 so that the customer differentiates between their product and that of the mainline. Delta Express operates a point-to-point service that is not part of the mainlineÂ’s network. Delta Express gains leverage from being able to offer Delta Skymiles frequent flier points. About 70% of the customer mix is leisure and Delta Express has since moved from three fares to six fares and better yield management. They introduced seasonal fares, and they constantly reassess processes to keep costs down. Keeping costs down as an airline that is a business unit of a major carrier remains a serious challenge. However, the advance seat reservation facility that Delta Express offers is a useful advantage over both MetroJet and SouthWest, but the most obvious success of Delta Express is the way it has helped revived the spirit of Delta. 8 Even though the industry remains intensely competitive now, major carriers has a route system well suited to their individual strengths, and fewer carriers are on the verge of bankruptcy, unlike the financial crisis that we saw in the 1980s and early 1990s. “All carriers are using much stronger yield management systems which allow them to offer discounts without giving away their product through ruinous price wars”, says Raymond Neidl, an analyst at ING Barrings in New York.9 The problem of ticket discounting that led to great uncertainty in airlinesÂ’ revenue forecasts as a result of deregulation, is no longer a big problem now, as a result of stronger yield management systems. With a better outlook for traffic, the prospect of low rates of capacity growth in the near future and a manageable level of new aircraft deliveries, there seems to be better times ahead. 10 Successful airlines are market-oriented airlines, who are well-led with the topmanagement setting a clear, sound and long-term strategy. The potential available markets are identified and which market segments to exploit are decided, and the whole of the corporate resources are devoted to meeting the product needs of those identified market segments. This is the application of the marketing theory. But, first of all, what is marketing? “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” 11 There is a need to differentiate 8 “Express Yourself,” Airline Business, February 1999, pp. 56-57 9 “US majors aim to break the cycle,” Airline Business, January 1999, p. 51 10 Chris Tarry, “ Time to Break the Cycle,” Airline Business, June 2000, p.94 11 U.K. Institute of Marketing, quoted in Wilmhurst (1978), p. 1 between consumer and industrial marketing. The former consists of items of a relatively low unit price and there is usually not much contact between the consumer and the producer. The latter is characterized by smaller number of buyers and unit prices are high higher and there is direct contacts between the producer and the buyer. What is being market-oriented? Marketing investigation is done to gain a thorough knowledge of the market segments that the airline is interested in going into, and areas of unsatisfie d consumersÂ’ wants and needs will surface. An airline may also consider going into a market segment where consumersÂ’ wants and needs are satisfied less than their expectations. A collection of competitorÂ’s actions is important also in this initial stage of the application of marketing theory to real-life corporations. Next, a firm needs to define its marketing strategy and this starts off with the firmÂ’s objectives, that include both corporate and social ones. The corporate mission is then established which defines the broad area of activity of which the corporation is concerned. The corporation then needs to adopt a marketing plan, that consists of what consumers want and need, competitorsÂ’ actions, the strengths and weaknesses of the corporation and the opportunities and threats posed by the external environment. Marketing communication is important to secure sales of products in particular markets and also to promote the corporate image of the firm in question. At the many stages of marketing, a corporation must make a choice between deploying its own resources or hiring services. The internal organization is important and thus the appropriate corporate management structure must be established and also the application of appropriate personnel recruitment and training policies. The external organization will consist of others not in the corporation, in the role of marketing, such as services of consultants in market research. The marketing mix is the combination of the four controllable variables, of product, price, place, promotion (the four Ps) that an organization creates to satisfy its target market. Airlines need to offer a range of products such that they are better placed due to the probability of a downturn in some markets being counter-balanced by upswings in other markets. An important reason for product and market diversification is due to “synergy”. “It is the term used to describe a situation where a firm producing several products is able to do so more effectively than a set of firms with each firm concentrating on a single item.” 12 Most airlines pursue the total market strategy, that is the attempt to provide services for significant parts of the business, leisure and freight segments. Even though this strategy gives great opportunities to airlines, there is the problem of designing products which meet the conflicting requirements of the different segments. The business market segment requires a wide route network with good interconnections and a high flight frequency, and thus costly products. High seat accessibility is required as well, but high prices are charged for this segment, due to the relative price elasticity of demand. The leisure market, on the other hand, competes based on prices and this results in price instability and very low yields, and leisure demand will only peak during only a few times a year. Its products can be offered comparatively cheaply though. However, the leisure market is potentially the largest segment of the total airline market, and its longterm prospects are better than that of the business segment. As for the freight market, an all-freight airline should concentrate on large and bulky items that are too large to fit into the lower holds of even wide-bodied passenger aircraft. Overnight delivery of urgent parcels by Federal Express, has also proved to be highly successful and passenger airlines canÂ’t compete since the proportion of their flying is done in the daytime. Frequent Flier Program(FFP) as an Airline Marketing Strategy The starting point of a successful FFP is to lay down the airlineÂ’s aims and structure first. The main goal will most likely be to increase seat sales through generating repeat business among loyal customers or attracting new customers. The FFP database can be a source of marketing information and it can be used as an additional source of revenue through the trade of FFP points with associated partners. There is also the opportunity for consumers to differentiate products in a world filled with too many consumer choices, as in TedlowÂ’s fourth marketing phrase. The program needs to be accessed regularly to adapt to constantly changing market conditions and redeveloped if necessary. Airlines should not focus too narrowly on one particular objective and risk damaging the whole scheme. Thus, they should work 12 Stephen Shaw, Airline Marketing and Management, (Malabar : Krieger , 1988, c1985), p.16 across all their strategic aims. Every department needs to recognize the loyalty program as a key marketing tool and internal support need to be won. The FFP also needs market acceptance and thus the program structure needs to meet the expectations of the consumer, who looks to the awards and service benefits. Flexibility is important in the unstable economy, as in TedlowÂ’s proposition of “managing change”. Delta has long introduced a non-expiring policy for its miles, and Air France was the first European major to adapt this change after being influenced by its alliance with Delta. Customer service is also very important in FFP programs and quality management needs to remain under strict airline control. The elite program catering for the customer segment of frequent high-yield travellers, enable the airlines to keep their best customers. “A successful FFP must be one that is based on clear strategic goals, and that achieves a balance between them supported by an attractive program structure benchmarked against best global practice.” 13 For example, Delta has started a strategic alliance with Aeromexico, Air France and Korean Air. They call themselves “Skyteam”. The agreement outlines the formation of an enhanced marketing relationship among the carriers. SkyTeam airlines have a reciprocal frequent flyer program, extensive codesharing network and the best growth potential of any global alliance. SkyTeam With four airlines now working together to continually improve customer benefits, SkyTeam compares very favorably. SkyTeam is the first alliance built around customer needs and is currently one of the world’s top three global airline alliances. SkyTeam has strong hubs in key markets where 80 percent of the world’s traffic flies. Passengers will continue to enjoy the benefits of their home airlines while traveling on any SkyTeam airline, with more choices of flights and departure times, plus all frequent flyer program and lounge benefits. SkyTeam offers customers worldwide access, improved choice and convenience, consistent service and the ability to be recognized and rewarded for their loyalty. Immediate benefits include reciprocal frequent flyer programs, worldwide lounge access, 13 Ravindra Bhagwanani, “ Keeping the high Fliers,” Airline Business, June 2000, p. 93 and the combined network of Aeromexico, Air France, Delta and Korean Air. By yearend, benefits will include priority baggage handling, preferred seating for our elite frequent flyers and other benefits based on our extensive employee training program. Aeromexico has long been recognized as a market leader and the preferred choice in air travel for passengers in the Mexican and Latin American markets. Joining the alliance with like-minded partners allows Aeromexico to expand its international route network and better serve the needs of passengers as they travel on both business and pleasure throughout the world. Air France’s hub at Charles de Gaulle International Airport offers an extensive schedule of connecting flights to points throughout Europe, Africa, Asia and the Middle East. It is the best-positioned hub in Europe for transatlantic passengers traveling beyond a European gateway. In addition, the airport offers great potential for further capacity growth. Delta’s hub at Atlanta Hartsfield International Airport offers passengers more connections than any other airport in the world, with 1,316 daily flights to 126 destinations. Customers have access to a global network of 5,390 flights each day to 356 cities in 57 countries on Delta, Delta Express, Delta Shuttle, the Delta Connection carriers and Delta’s Worldwide Partners. Korean Air’s hub in Seoul is the best Asian hub for SkyTeam, offering service to 78 cities in Asia. Korean Air’s upcoming hub at Seoul’s new Inchon Airport will be the future leading hub in Asia and one of the few major hub airports in the world with room to expand. SkyTeam is a multi-lateral, global alliance among the four airlines. In addition, each carrier will continue to have bilateral relationships with airlines in their respective markets. SkyTeam plan to explore all synergy possibilities. SkyTeam has tremendous potential in the area of cargo. Delta and Air France have already announced a joint agreement, and plan to expand this to a multi-lateral level. This is the fulfilment of the total market strategy mentioned above, and strategic alliances enable a pool of resources together to serve more routes and consumers, especially when SkyTeam is the first alliance built around customer needs. History of Delta Airlines Delta Airlines began modestly, as a crop-dusting outfit in Monroe, Louisiana, in 1928, the first professional crop duster in the nation. Delta was founded by C.E Woolman, who headed the company for 38 years, until his death in 1966. He moved DeltaÂ’s headquarters to Atlanta in the early 1940s and that hub became the heart of its operations and ultimately the course of most of its management. Even though Delta actively opposed deregulation, it entered deregulation with a number of strengths. By growing, it has elbowed its way into the “big five.” Delta has expanded significantly in the Southeast by acquiring Citizens and Southern Airlines in 1953. It expanded north with its acquisition of Northeast in 1972. And in 1986, Delta joined the stampede to merge by acquiring Western Air Lines, hubbed in Salt Lake City. Because Delta paid its workers well and had never laid any off, it enjoyed relatively amicable labour relations and had few union contracts. That enabled it to enjoy high productivity, excellent service, and high worker morale with little turnover. DeltaÂ’s greatest asset of all was its people. While deregulation has brought the industry tremendous labour strife, labour-management relations were goos at DelataÂ’s Atlanta headquarters. In 1986, DeltaÂ’s workers dug into their pockets and bought the company a jet. A job with Delta is security for life, but DeltaÂ’s salary expenditures were high and they were saddled with the largest labour expenditures in the industry. But, Delta has been blessed with profitability, except in 1983, when it made a loss. This loss is because a market survey in 1982 revealed that Delta had acquired a reput ation for being highpriced in the new regulated environment. Hubs The question of hub-and-spoke networks has been a central issue in route planning under deregulation. Many airlines have based their planning on the idea that if they build a major hub, with large numbers of flights in and out of it, it will be very difficult for a newcomer to break in, as they will be able to match the wide network. This is the first-mover advantage in one of TedlowÂ’s propositions, not mentioned above. The limitations to this concept is that passengers prefer to take direct flights rather than those requiring intermediate stops. At Hartsfield Airport in Atlanta, Delta Airlines operates and it can claim to be the busiest single-airline hub in the world, with 600 daily departures. More than 20000 Delta passengers change planes in Atlanta each day. Each of DeltaÂ’s arriving and departing waves consists of over 50 aircraft, requiring all four runways to be used simultaneously for arrivals and then for departures. 14 DeltaÂ’s Mission Statement and Corporate Strategy Delta wants to be the “Worldwide Airline of Choice” and their strengths lies in the competitive edge of DeltaÂ’s people, customer service as the cornerstone of their company, a strong route system, outstanding operations and fleet and ethical and honest actions. DeltaÂ’s vision builds on DeltaÂ’s heritage and their vision results in sustained profitability that comes the opportunity for growth and advancement and the pride that comes from being part of an exceptional business organization. Delta has a Success Through Service training and that led to its achievement of a competitive advantage. Delta has built a legendary reputation for family-friendly, “deltastyle ” customer service. Employees are loyal and contented members of the “Delta Family”. Delta has also led the industry in customer satisfaction ratings, providing passengers with a consistent, high-quality flying experience. For example, Delta received the “2000 Grand Prix Customer Service Award”, whereby Teleperformance, a Parisbased customer relationship management company, honored Delta’s Online Customer Support Desk with the U.S. 2000 Grand Prix Customer Service Award, for superior email customer service support. Delta also took second in the T ransportation and Travel category for its telephone customer handling. DeltaÂ’s fundamental belief about service to people, customers and personnel, remains unchanged. Delta personnel treated one another as extended family and this concern is mirrored in the way Delta personnel treat customers. Delta hires at entry level, so thus, managers are able to handle problems of their staff with empathy since they have been through that before. There is a strong tradition of employment security in Delta. 14 Pat Hanlon, Global airlines : competition in a transnational industry, (Oxford : Butterworth Heinemann , 1996), p. 80 During economic slumps, extra staffing is redeployed into other jobs and creative options such as job sharing and voluntary personal leaves are also made available. Delta has a flat and thin management structure and engages in cross utilization and thus employees has a broader view of their company. Delta emphasizes a lot on the people side of the profit equation and thus, it has a strong compensation structure that acknowledges the people side of business and the value of experience and draws and keeps the best people on the team. Team work is inherent in Delta and everyone respects one another. There is empowerment in the job and employees are motivated to work harder and be more productive. The best measure of passenger satisfaction among U.S Airlines today is the number of complaint letters written directly to the Department of Transportation by consumers. Since 1971 when that reporting began, Delta has maintained the best overall record for passenger satisfaction of any major U.S airline per 100,000 customers boarded. “Delta knows the only way to achieve the goal of being the best and most respected airline in the world is to deliver excellent service, one customer at a time.” Importance of Information Technology Delta Airlines have exploited the challenges posed by the millenium bug to overhaul its obsolete IT infrastructure with leading-edge technology that will help achieve operational excellence and give a big boost to customer service and even contribute to revenue performance. The gate and boarding project which includes new computer systems and software, boarding documentation and procedures, is the cornerstone of the airlineÂ’s ongoing Airport Renewal program to modernize and standardized DeltaÂ’s ancient airport technology and physical plant. Not only is the system simpler but it greatly enhances DeltaÂ’s ability to recognize and regard its best customers or those needing extra attention. The system is tied to DeltaÂ’s customer database, and thus the customerÂ’s past history or possible dissatisfaction with DeltaÂ’s services could be established and corrected for in the customerÂ’s next flight. The systems greatest value will be when things go wrong and people wi ll be satisfied that they are handled well during those circumstances. Delta develops technology around process, rather than function. They have been planning and changing their technology around the customers, rather than the systems being functionally focused around reservations, airports and the Internet. Delta is ultimately interested in the “Customer Experience”. Delta cuts costs by $30 million per year, due to a standard technology infrastructure at all locations and thus expect to increase customer service significantly.15 Delta continues evaluating emerging technologies that may further increase its customer services. Conclusion As shown in DeltaÂ’s case above, Delta engages in information technology and now, they are able to focus individually on every customer, and increase their customer service and this is characterized by TedlowÂ’s fourth marketing phrase Ââ€" micromarketing. An airline is very service oriented and thus, consumers will not be confused in terms of numerous products emerging, but rather, they will be pleased by the excellent service they receive. Delta has also been a well-managed company, whereby employees are empowered and teams are used to facilitate brain-storming and everyoneÂ’s opinion is taken into consideration. Employment at the entry-level further enhances the ability to empathize with others working in other departments. Delta is also very customer-oriented and that totally encompass the marketing concept of putting customerÂ’s needs and wants first. Delta is able to compete globally and become one of the ‘big fiveÂ’ in America and has one of the busiest hubs in Atlanta. All this comes from sound marketing principles, a mission statement of being the “Worldwide Airline of Choice”, a total market strategy in the business, leisure and freight market segments. Delta has also gone into strategic alliances in SkyWest to further enhance customer service. Delta concentrated also on standardizing its operations through its technology infrastructure and this is part of TedlowÂ’s Phrase two where standardization is widespread. Delta also segments its markets into the three market segments and continues to serve its different market segments with excellent service and this is Phrase Three in what Tedlow comes up with. 15 King, Julia and Wallace Bob, â€Å"Corporate standards are key to Delta plan,† Computerworld, Volume 33, Issue 24 (Framingham, June 1999), p.16 The case on Delta has shown that focus on the customer is very important for any corporation to succeed. Management is also very important with the right corporate culture and structure instilled, and coupled with marketing strategies, can achieve a worldwide standard and accepted corporation. Bibliography Buzzell, Robert D. and Lecocq, Jean-Louis, â€Å"Polaroid France (S.A.),† in Steven H. Star, Nancy J. Davis, Christopher H. Lovelock and Benson P. Shapiro, editors, Problems in Marketing, (New York:McGrawHill, 1977): 191-213 Flint, Perry, â€Å"Being last is not always the worst thing,† Air Transport World, Volume 36, Issue 9 (Cleveland, September 1999): 68-69 Hanlon, Pat, Global airlines : competition in a transnational industry, (Oxford : Butterworth Heinemann , 1996). J. Paul Peter and Donnelly, James H., Marketing Management : knowledge and skills : text, analysis, cases, plans (Homewood, IL : Irwin , 1992). Jones, Patricia and Kahaner, Larry, Say it and live it: 50 corporate mission statements that hit the mark (New York : Doubleday , 1995). King, Julia and Wallace Bob, â€Å"Corporate standards are key to Delta plan,† Computerworld, Volume 33, Issue 24 (Framingham, June 1999):16 Shaw, Stephen, Airline Marketing and Management, (Malabar : Krieger , 1988, c1985). Spechler Jay W., Managing quality in America’s most admired companies (San Francisco : Berrett-Koehler Publishers ; Norcross, Ga. : Industrial Engineeering and Management Press, Institute of Industrial Engineers , 1993). Tarry, Chris, † Time to Break the Cycle,† Airline Business, June 2000: 95-96 Tedlow, Richard S., New and improved : the story of mass marketing in America (New York: Basic Books, 1990). Tedlow, Richard S., â€Å"The fourth phase of marketing: Marketing history and the business world today,† in Tedlow, Richard S. and Jones, Geoffrey, editors, The Rise and fall of mass marketing (London ; New York : Routledge , 1993): 8-35. Weaver, Nora and Atkinson, Tom, â€Å"Training for Success Through Service: How Delta Air Lines Does It,† in Zemke, Ron and Woods, John A., editors, Best practices in customer service (New York, N.Y. : AMACOM, 1998): 109-118

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Animal Form And Function Example Animal Form And Function – Article Example Animal Form and Function Animal Form and Function Keith J. Betteridge’s article â€Å"Therio-ontology: A personal view of 40 years of farm animal embryo form and function,† is about the change in the field of Theriogenology has changed over the past four decades in terms of the study and manipulation of animal form and function. Betteridge carried out the study by sampling the processes for transferring embryo by Douglas Mitchell from ADRI (Animal Diseases Research Institute). The study discovered that early influences have permanent although delayed impacts of embryo form and function (Betteridge, 2014). This relates to animal form and function in the sense that it accounts for an insistent call to unravel the development sources of the wellness and illness of early horse expectancy.Seen as an autobiographical remembrance, the study does not aim at being moral, but rather a reflection of Betteridge’s experience of dealing with significant changes in methods and attitudes, particularly farm animal embryo form and function. If these samples could prove effective, Betteridge will have shown how advances in Theriogenology by researchers in ADRIs have proven that farm animal form and function play crucial roles in the immune systems from a prenatal stage of life (Betteridge, 2014).ReferencesBetteridge, K. J. (2014). Therio-ontology: A personal view of 40 years of farm animal embryo form and function. Theriogenology: an International Journal of Animal Reproduction, 81(1), 85-95.

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